The Social Media Specialist will develop, coordinate and manage a variety of content campaigns designed to engage and increase followers, primarily across Facebook, Twitter and LinkedIn.
The successful candidate will have experience in development and management of social media channels, either for a large consumer facing organisation, or working within an agency managing social media for a number of clients.
HL have a strong internal content and PR team, so demonstrable experience collaborating with teams to produce content would be a distinct advantage.
A key element of the role is championing social media within the organisation to ensure the channels feature within our marketing managers’ plans, so a passion for all things social would be a great asset.
The heavy lifting of social moderation and review responses is handled by a dedicated helpdesk resource, however, this role will be involved in some elements of framing messages and ensuring the tone of these responses are suitable for social media channels.
Engage and grow HL’s audience on (among others) Twitter , Facebook and LinkedIn
Scheduling and posting content within our social media management tool
Collaborating with marketing teams to produce engaging channel specific content
Weekly and monthly reporting on channel performance
Ensure timely and appropriate responses to client queries and reviews
Educated to degree level or equivalent, preferably with a digital or marketing qualification
Social media experience with a large brand or agency
Experience of digital marketing and social media strategy
Reputation management skills (social media, review sites, etc.)
Experience of copywriting and marketing campaign planning
Social media management tools and platforms, Adobe Analytics
Experience of working with content management systems (CMS)
Execution of influencer campaigns is desirable
Knowledge of or experience in financial services is desirable
WHAT’S ON OFFER?
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t tick every box. If you’re excited about working for us, and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need!
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.
Please note, we are unable to provide employment sponsorship to candidates.