Based in the Guild co-working hub, The Filter offers personalisation and discovery technology. Soon it will power parts of the Liberty ecommerce store, so customers browsing the site will find products and content that are tailored to their preferences.
“Working with The Filter means that we can offer our online customers the same high-quality service that they expect from our store”
The Filter’s personalisation engine works by using behavioural data from customers to personalise ecommerce sites, selecting and showing the products and content customers are most likely to be interested in. It constantly learns and adapts to optimise the customer journey, to help increase revenue from site content.
An in-store experience online
Ryan Thomas, Multi-Channel Director of Liberty explains: “Working with The Filter means that we can offer our online customers the same personalised and high-quality service that they expect from our store. The Filter gives us access to a great suite of personalisation features and helps our customers to discover new things that we know they will love. We are very excited about the possibilities this technology offers us.”
“Retailers who use The Filter see higher levels of engagement with their customers and increased conversion to sales”
Neil Caddick, Chief Commercial Officer of The Filter (pictured left) added: “Retailers who use The Filter see higher levels of engagement with their customers and increased conversion to sales. By using information based on past journeys through the site, we ensure that retailers show products and content individually tailored to what we know the customer will like.
“We are thrilled to be beginning a new partnership with Liberty, which is one of the most respected brands in retail, and also a real innovator.”
The Filter was created in 2004 with the backing of music and technology pioneer, Peter Gabriel. Originally conceived as a way to personalise music choices, the company now works with some of the leading brands in retail, digital media and entertainment, including BT, Panasonic (Automotive), UKTV and Maplin Electronics.
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